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DESCRIPTION:Click for Latest Location Information: http://semtechbiznyc2012.semanticweb.com/sessionPop.cfm?confid=68&proposalid=4967\nEffective communication requires participants in a conversation to have a common understanding of the concepts and vocabulary exchanged.  An ontology makes the terminology, concepts and relationships between them explicit.  Ontologies can be extremely useful when people or systems, who need to exchange information for some business purpose, do not have a consistent understanding of a domain.\nOver the last several years there has been increasing commercial interest in semantic technologies, particularly for enriched search and navigation, search engine optimization, business intelligence, and social networking applications. More and more companies are paying attention to semantics due to schema.org, better infrastructure, and demand for richer, multi-modal online experiences by business and consumers alike.  Rule-based manufacturing, product configuration, and financial services systems have incorporated semantics for many years, although the underlying ontologies are just beginning to be exploited independently.  Fewer organizations have successfully deployed semantically rich systems that incorporate ontology-based metadata, sophisticated reasoning and explanation support to date.  In other words, the technology has been around for decades, though it remains challenging for people to understand, let alone use effectively.\nThis tutorial provides a great introduction for those who are just beginning to "get their feet wet" in the field, and is helpful in setting the stage for the rest of the conference.  It provides an overview of the knowledge representation landscape and attempts to de-mystify some of the 'black art' of ontology development.  We will outline basic methodology steps developed from a combination of\n?	Domain analysis methodology from software engineering\n?	IDEF methods developed for the US Department of Defense\n?	Terminology analysis using ISO terminology and metadata standards\n?	Formal concept analysis\n?	Best practices from the Semantic Web (Best Practices and) Deployment working group\n?	Experience and lessons learned\nExamples from several domains including financial services, communications, and travel will be provided, with a focus on the Web Ontology Language (OWL).  We will describe appropriate uses of aspects of OWL 2, and expressive languages such as Common Logic, to help potential users understand both the power and limitations they impose on applications in making such choices.
DTSTART:20121015T130000
SUMMARY:Ontology 101: An Introduction to Knowledge Representation and Ontology Development
DTEND:20121015T142959
LOCATION: See Description
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